Perfume.Sucks

The fragrance collection PERFUME.SUCKS by the renowned Swiss perfumer Andreas Wilhelm, who has been creating perfumes worldwide for over two decades, breaks with traditional norms of the perfume industry. His collection relies on complete transparency: the bottles are transparent and all ingredients are clearly printed. This underlines the aim of putting the scent itself in the foreground without overshadowing it with mystifying elements.

With PERFUME.SUCKS Andreas Wilhelm questions the common practice of marketing fragrances through advertising images and elaborate packaging. The collection aims to create transparency and make recipes publicly available to promote a more direct relationship between the consumer and the fragrance. The alcoholic solutions are composed of selected raw materials, with the ingredients telling the real story, visible and undisguised on the bottles.

PERFUME.SUCKS also sets standards when it comes to sustainability: the glass bottles are made in northern France, the spray caps in Italy. Other components are produced locally. Both the packaging and the printing process take place in Switzerland, and the caps are made from Swiss beech wood in a sheltered workshop in eastern Switzerland. The perfume concentrate is produced locally and mixed with natural ethanol extracted from Swiss sugar beet. The products are vegan and, if animal products such as grey Amber are used, only contain those that occur naturally and have been collected on the coasts of Scotland.