Pharmacy SS. Annunziata 1561

Farmacia SS. Annunziata, with origins in 13th century Florence, has a rich history that began with the development of Via dei Servi. In the 15th century the street became more important and the Palazzo dei Mercatanti was built. In the 16th century, Domenico Brunetti founded a pharmacy there, which was decorated with magnificent furniture in the 17th century.

In the 19th century, the pharmacy transformed into a modern pharmacy and received its current name. A flood in 1966 damaged many historic sites, including this pharmacy. In 1970, Carlo Azzerlini and Laura Pizzati took over the business and expanded the range, including the well-known cucumber cream.

The next generation, Elena and Leonardo Azzerlini, brought the company into the modern age. They started a cosmetics line and modernized production. The brand continued to grow, participating in international trade fairs and launching a perfume line. Expansion into Asian markets began in 2015, and the company celebrated its 450th anniversary in 2011 and its 460th anniversary in 2021 with new fragrance creations. Today, Farmacia SS. Annunziata is known for its high-quality and exclusive perfumes and cosmetic products, which are deeply rooted in Florentine tradition.